Get To Know Me

Liza West is the umbrella brand behind the tennis content creator, @itselizasworld. Across Instagram, Twitter, TikTok, and now YouTube, Liza brings the culture of tennis to new and olf fans to life by focusing on the fashion, brand deals, partnerships, and stories dominating the tennis headlines outside of just scores and results.

I’m a former Wimbledon Ball Girl and Supervisor who has a life-long passion for tennis and sports. Since 2019 I’ve been working with small and large scale businesses as a digital strategist across the U.S. to support their digital content strategies, including Nike and Meta. In January of 2023, I decided to use that experience and knowledge to create a channel of my own, centered around my love of tennis.

My ultimate goal is to create content that entertains and welcomes both new tennis fans and tennis heads by exploring the culture of the sport, my joys around playing it, and telling stories of importance. Through this unique lens, I hope my audience takes action and hits the courts, watches more tennis, and even attends an upcoming tournament!