“Is Nike losing its mighty grip on the sport of tennis? It’s obvious that Nike Tennis isn’t the same brand it was 10 years ago. The team solely responsible for tennis was dissolved – a surprising business decision to many in the industry. Some events such as doping scandals and the retirement of several top players have changed the face of the sport. That’s outside of Nike’s control, but the clumsy handling of players on maternity leave and those close to retirement, has made the company look like it’s out of step. Nike’s tennis crown has slipped, and its future plans seem uncertain. ”