Social Media Host

I created a social-first content series that captures the intersection of tennis and culture through the lens of Racquet and told through the narrative of Liza West. With the concept of “Tennis Paradise” (the tournament’s nickname) in mind, I concepted, wrote, and filmed 4 episodes that captured these four pillars:

• Building Paradise: Capturing the story behind Paradise - how and why it was created, what makes it paradise, and what’s new in paradise in 2024.

• Experiencing Paradise: Capturing the essence of experiencing paradise - what makes this paradise from Racquet’s perspective and why should fans attend in the future.

• Playing in Paradise: Capturing the experience of playing in paradise - why is this known as the 5th grand slam and what makes it so special compared to other tournaments.

• Bottling Paradise: Capturing the memories of Indian Wells 2024 - special memories from fans and players, key storylines to remember, and activations we loved.

We delivered these videos to the title sponsor, BNP Paribas, to use on their tennis-focused social channel: We Are Tennis.